Ready to explore your true
customer frictions?
“We can’t solve problems by using the same kind of thinking we used when we created them.”
“Multidisciplinarity has scientifically proven to outperform qualification.”
”Creativity is contagious, pass it on.”
“Fail often so you can succeed sooner”
“Meten is weten”
“Data driven design”
The Chasm: “Innoveren doen we met early adopters, met de klant dus!”
The Human bias: “Customers (=humans) will always surpise us by doing things differently”
Human centric design : “We ontwerpen human centric, rondom het gedrag van mensen”
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Emphatize
Ideate
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